As marketers, we’ve looked at YouTube as the 800-pound gorilla for video content. But when TikTok challenged the old silverback’s hold on the video jungle with its success using short-form video content, other platforms quickly shifted to follow suit.
This means social media marketers and managers must also consider how video content impacts their services and the results they can deliver to their clients.
With YouTube Shorts receiving 15 billion views daily and 70% of watch time on mobile, it is a rich opportunity for brands to find and connect with their audience.
However, creating and managing video content for multiple brands requires a lot of time. In this post, we’ll cover what YouTube Shorts are, why you should care about them, and how The Hub can help you scale your YouTube Shorts workflow.
What are YouTube Shorts?
YouTube shorts are short-form videos filmed vertically using a smartphone and uploaded directly from the YouTube app.
You can use YouTube’s built-in tools to capture, edit, add text, control footage speed, add music, and splice multiple 15-second clips to create Shorts.
Viewers can like/dislike, comment, share, or subscribe to your channel while watching. This content stays on YouTube – it doesn’t disappear with other short-form video platforms like Snapchat.
Why should you care about YouTube Shorts?
When Shorts were released broadly in July of 2021, it surpassed 6.5 billion daily views globally.
On top of that, 2 billion people use YouTube every month, with YouTube Shorts receiving 15 billion views daily. That’s a lot of opportunities to reach potential customers!
As mentioned, over 70% of YouTube watch time is on mobile. This makes it easier for viewers to engage with other social media channels.
However, one of the best uses of YouTube Shorts is converting watchers into subscribers by creating short, digestible videos that provide value and contain concise calls to action.
How to use YouTube Shorts with The Hub
Creating and posting video content can take a lot of time, but it doesn’t have to! We built The Hub to scale all aspects of managing social media, including video content.
With The Hub, you can upload, schedule, and post videos to YouTube directly through the app. Simply film and edit the video on your phone like you usually would, then export and transfer it to your computer to upload via The Hub.
You don’t have to do anything else as long as your video meets the following requirements. Simply select YouTube as the publishing channel within the Hub, and the video’s specifications will determine whether or not the content is posted to Shorts.
YouTube Short Video Requirements
For your video to be posted as a YouTube Short, it must:
- Be 60 seconds or less
- Be in the vertical format with an aspect ratio of 9:16 and a resolution of 1920 by 1080 pixels
YouTube also categorizes square videos under 60 seconds as a Short:
- The aspect ratio must be 1:1 with a resolution of 1080 by 1080
- Due to the square cropping, the video will be posted with a black bar at the top and bottom
- The black bars at the bottom leave space for viewers to easily see the video title, channel name, and subscribe button, so use them at your discretion
Scale Your Social Media Video Content with The Hub
Because Shorts are short-form content filmed on a smartphone, videos can be more casual and behind the scenes. This means you or your clients can create content more quickly, especially if you’re running specific themes or campaigns.
Success with video content on social media comes from identifying content opportunities, setting aside resources for content creation, distributing it efficiently, and monitoring the results.
We built The Hub to help marketing agencies scale this process with powerful curation features, built-in approvals, automated scheduling, native posting, direct messaging, analytics, monitoring, and more!
Give us a try for 2 weeks FREE to discover how The Hub can transform your video marketing.